We are a consultancy dedicated to accelerating the growth and development of our clients' respective businesses. Our clients and partners cross numerous industries, and include investor groups seeking opportunities in broadcasting, registries for internet domain names, transportation and logistics companies, website development, manufacturers, and executive coaching. Bridge builder for U.S. based companies seeking to enter Puerto Rico.
Rebuilt senior leadership team. Facilities upgrades including new set design and construction. Established new executive level relationships at clients, agencies and community partners. Implemented social media strategy to drive engagement and reach at client, agency and viewer levels.
Results: Station awarded Emmy for “Best Newscast” for this period. Successful social media strategy delivers triple digit percentage growth in Facebook engagement.
Oversaw acquisition and launch of two new television networks, and construction of state of the art facilities to house them. Set all time highs in ratings, revenue and EBITDA, while setting new standards in community service and partnership. Produced entertainment, news and reality shows for local market as well as U.S. network. Successful renegotiation of union contract that led to increased flexibility and cost savings.
Results: Inherited a 21.1% share of market revenue upon arrival in Puerto Rico in 2002, which grew to 39.2% by 2008, doubling EBITDA in six years.Established business process optimization to improve production efficiencies, quality, service and cost effective management that increased Cash Flow contribution to UCI from $17 million (2002-2005) to $75 million (2005-2009).
Established new sales management team and systems that led to double digit revenue growth each year. Doubled station revenue in three years, growing market revenue share by 67%. Exceeded plan three out of four years; miss was in -5.3% market with station finishing +13%. Average revenue share increase of almost 20% per year.
Results: Drove revenue +122% in Sacramento in less than five years, more than doubling market revenue share in that time. Broadcast Cash Flow grew 652% in that time.
National Sales Manager, Univision Phoenix 1995-1997
Account Executive, Seltel, Los Angeles 1992-1995
Local Sales Manager, KUSI-TV, San Diego 1990-1992
Account Executive, WTTG-TV, Washington, DC 1989-1990
Account Executive, WMAG-FM, Greensboro, NC 1986-1989
Account Executive, WZYC-FM, Beaufort/Morehead City, NC 1985-1986
BBA, Management & Communications.
Self Funded Entire Education
Larry is a dynamic combination of intelligence, passion, and business savvy. He is a charismatic leader who stresses the collective success of the team, while also understanding how to drive hard for results.
One of the most impressive qualities about Larry is his ability to focus and deliver on a goal. Larry taught himself to speak Spanish fluently, and to respect and embrace the culture. He is also doing the same with digital, as he works to evolve his company’s relationship with its audience and advertising partners.
I have had the pleasure of working for Larry Sands twice in my career and twice as a colleague. Larry is a true broadcaster who has learned the business from the ground up. He builds successful teams and builds profitable stations, networks and productions.
An excellent administrator, he is adept at managing large groups, inspiring the staff to excellence, and provides true leadership and mentoring.
The entertainment world needs more people like Larry Sands.
I have worked alongside Larry for 20 years. I saw him grow from a great sales person to sales manager delivering results to a performance driven leader of a station/network in Puerto Rico. Larry is creative, smart and knows how to spot and secure talent. Two of his greatest strengths are his work ethic which has no limits and his ability to create systems and processes to get things done right. He is a multi-tasker that can juggle very well and fully bilingual. Larry is a great asset to any company looking for a seasoned leader who is a grown up and leads by example and I highly recommend him.